Author Archives: estevens8

By Emma Stevens According to Caroline Forsey’s blog, PR is, “..professional work with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light.” So how can you take this definition and apply it to your personal life? I’ll tell you withContinue reading “How can you be your own PR spokesperson?”

By Emma Stevens Infographics are not only a great PR tool but also an effective way to spread information. I recently created an infographic for one of my classes at the University of Oregon and I wanted to share my process.  The first step for creating a good infographic is considering the story you wantContinue reading “The process of creating a good infographic”

By Emma Stevens Tracking trends for your industry is a critical part of doing good PR work. Just recently I posted about upcoming trends in biking for my client, PeaceHealth Rides. Through this, I realized the importance of staying on trend and always being aware of what is happening in your industry.  For my blog,Continue reading “Should You be Tracking Trends?”

By Emma Stevens Social media has forever changed the way crisis PR works. Media is constant and information spreads like wildfire. For PR professionals it can feel like you will never keep or catch up, especially when a crisis occurs. Most recently, a good example of social media that created chaos is the coronavirus outbreak.Continue reading “How to Handle Public Panic With Public Relations”

By Emma Stevens As you begin your career as a PR professional, you will most likely participate in many informational interviews. Daily phone calls and coffee dates may seem tedious but they are a crucial element for the networking you will need to do both as part as your job, as well as when scoutingContinue reading “Informational Interviews are Necessary!”

By Emma Stevens Most of us are under the delusion that we have ourselves pretty figured out. I sure did, until I was asked to consider what my brand was as a PR professional. I was stumped, what is my brand? How do I want to present myself in today’s mashup of technology, social mediaContinue reading “Self-Branding”

By Emma Stevens As I get closer and closer to graduation, I have to make the ultimate decision between working in-house or for an agency. For those of you who read my blog and don’t know PR lingo, I will give a quick summary.  In-house means you work for a single organization as part ofContinue reading “In-House versus Agency”

By Emma Stevens The PR profession is often criticized for being disingenuous, and all you have to do is take be brief look at the media to see that this is often true. That said,  I believe that anyone can do just about any job in a dishonestly and that it’s up to us toContinue reading “Can You be Both a Social Activist and a PR professional?”

By Emma Stevens Death is a very sensitive issue and should never be taken lightly. This last week basketball legend, Kobe Bryant, died in a helicopter crash. As the University of Oregon’s Senior Instructor, Kelli Mattews, posted on her social media accounts, “Free social media advice: if you’re managing a brand’s social media, turn offContinue reading “How to Handle PR During a Time of Tragedy”

By: Emma Stevens PR Daily recently posted an article titled “2020 vision: The top 5 emerging trends in marketing and PR.” I personally believe that to better understand what’s happening in PR, you should explore many people’s ideas of what those trends may be. So…here is my take on the PR trends predicted for thisContinue reading “What Does 2020 Have to Offer for PR?”