How can you be your own PR spokesperson?

By Emma Stevens

According to Caroline Forsey’s blog, PR is, “..professional work with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light.” So how can you take this definition and apply it to your personal life? I’ll tell you with a quick how-to guide about being mindful of your public relations. 

First, I want you to consider what your values are. I value connection, relationships, health and hard work. Now, I want you to take your values and make a promise to yourself, just as you would for a company you are working for. For example, I promised myself that I will continue to make connections, build relationships, stay healthy and work hard. My values have become a part of my brand. 

Second, consider what your story is and how YOU want to tell it. Your story is what makes you unique, so use it. I have been applying to internships recently, and one of the first questions I get during an interview is, “tell me a little bit about yourself.” This is where your narrative can shine. Additionally, telling a story goes hand-in-hand with drafting future cover letters, resumes, portfolios and interviews. I just got an interview for my dream PR firm because I wove my story into their company’s brand story. Explain how your skills would fit and how you obtained the skills you have. We all have something that makes us a special candidate, so take control of it and write about it. 

Third, Reputation is a huge part of PR, and you can use the same skills for your personal life and brand. I think reputation is related to values, how you present yourself in the world, the voice you choose and your social media presence. As a PR professional, I hope to uphold my professionalism, brand, and skillsets. This can be done by having a consistent narrative, being mindful of what you post, being socially aware and knowing your brand. 

Lastly, write about your accomplishments! You worked hard for everything you’ve accomplished, so highlight that. Maybe you mastered Cision for the first time… post about it on LinkedIn or add it to your resume. Your accomplishments are part of your story; you did amazing work and were recognized for it. Go YOU! 

In conclusion, the definition of PR represents everything above with a positive light. You are your PR boss and that is something to be proud of! Let it SHINE.